Sunday, October 30, 2011

Fork 395_47

You can't see it, but it says Grindcore.

Thursday, October 27, 2011

How to Create Propaganda

So if you count back from Nate, you'll find the fat guy in the War Axe kit in a battle for the top ten, right? I also heard that guy also took out Matt T, Belgian-style.

Signed, The War Axe Minister of Disinformation.

Thursday, October 13, 2011

Wednesday, October 12, 2011

The Goods: CX Season 2011

If you didn't make the launch party, there are a few new items on the War Axe Bicycles menu that you've likely not seen. Here's a quick look at what we've put together for our relaunch.

While a few people have commented that our new embrocation smells like cloves, we are sticking to our guns. Essence of coffee, rum and a touch of vanilla highlight this little bit of skin care love. Currently available in a mild heat to match the early CX season, we experimented until we found a slightly heavy, easy to spread blend we were happy with. With the coffee aroma seeming to grow over time, perhaps we will have to add "extra shot" to our descriptions soon.

The Parabellum T-Shirt. Si vis pacem, para bellum or If you wish for peace, prepare for war. Our friends at Screen Ink put the specs to a parabellum cartridge to good use, designing a shirt that was being ordered before the ink had even dried. Printed on American Apparel quality for the hipster in you.

||| $20.00 Available in Small thru XXL. |||

With a subtle shout to iPhone icon graphics, the WMD shirt came together quickly. American Apparel pleasantly surprised us by having a color they call "Poppy" which nicely mirrors our own "is it red or is it orange" color way. BAM!

||| $20.00 Available in Small thru XXL |||

The Fascist Killer Tee. From the Hoss Creative, featuring Sam's super calves both front and back. Great deal in the sock with a War Eagle standing out in the crowd. Also printed on American Apparel and mosh pit ready.

||| $20.00 Available in Small thru XXL |||

"The turntables might wobble but they don't fall down." This is the old school design in our t-shirt stable. Tultex apparel with the obvious shout out to RUN DMC's timeless design. What more needs to be said?

||| $20.00 Available in Small thru XL |||

Thursday, October 06, 2011

Death by Cross

If I am honest with myself about the first five days of cross season, the admission I would need to make is that 'gears' keep coming to mind. It is what it is. Whether being too spun out on a road section or enjoy a cadence of thirty due to a bad cog choice, the idea of trying a race with the ability to shift is pecking away at my head.

Case in point, Omaha CX Day One, 3's race. I was a bit nervous and very uptight as we lined up for the start. So much so in fact that I just planted myself in last position. 'Why slow other people down,' was the thought process. We start, I ease into the race, ease my way off the back and end up doing the course solo from nearly start to finish. Got lapped by the leader right before going thru on my last lap. Came away feeling like I'd worked hard but still gone through the motions more than truly laying it all out there. Disappointed with myself.

The highlight of my race was the hand up provided me by Liz and Rhino, smooth initial hand up, refreshing swing, then Rhino yelled "Throw It!" instead of simply taking it back. I obliged and waited from the spray but he pulled it down like Willie Mays. Great play, fun moment.

Kevin and Jay whizzed by while John was breaking off "Guns Are Drawn." Seriously...

Fast forward to yesterday, Day One of the Flatwater CX Series at VDR. Ride to the race, break your lungs in two, ride home. Love it. Decided to roll the "B" race, which, while only 30 minutes, was probably where I needed to be. Plopped myself upfront, when out hard, got spun out on the road, but while I had people ahead of me, I was generally bringing it back in the grass and dirt, then I would lose those any gains on the road and the yo-yo business began. Rob Taylor and I enjoyed one of those "races within a race," which was a hell of a lot more fun that riding alone for 45 minutes and I am looking forward to racing with him again next Wednesday.

I turned spectator quickly afterward and watched Kevin and Jay sprint it out for the win. Jay had passed Kevin at about the midpoint of the course. I saw the pass and remember thinking, "Ohhh, smart move," but Kevin came around him on the road. It was sweet.

No question, a great way to spend Wednesday night. Of course, if they reverse the course next week that long road section is all downhill... Hmmm.

Monday, October 03, 2011

I Think That Left a Mark

I think the War Axe launch party ended up being exactly what it was intended to be. I say I think because I was so wrapped up in it that I have no sense for the overall, the thirty foot view. I saw a lot of friends. A lot of people seemed to be enjoying themselves. Most importantly, a lot of people seem to like the little line of products we've put together.

After arriving in Lincoln later than intended from Omaha CX weekend, we found ourselves still getting set up around 6:00pm. I had hoped to be chilling with an Espresso Martini at that point, but such things happen and shortly thereafter Crescent Moon was pleasantly packed with people with conversations in every corner until around 7:30 or so where things eased back.

For me, it is an mosaic of conversations. Bikes, CX, beverages, the Huskers, 'your Mom,' etc, were all topics that come to mind and while rumors of a 'presentation' were apparently floating around, the only things we were looking to present were drinks and friendly hellos. Mission accomplished. Thanks again to those of you that stopped by. We hope you had a good time.

Think back to the last awards show you watched and those moments when a winner walks through a laundry list of thank you's that are well deserved but unknown to you. That's the moment I am in right now, not that we've won anything, but there are a lot of people who've helped us out along the way and we very much feel a debt of gratitude.

Now to build upon what we've started. It's been a fun ride so far and we're looking forward to pushing on. Thanks again everyone.