Saturday, December 24, 2011
Sunday, December 04, 2011
Sometimes, It's As Simple as a Good Picture
Like a two year old who can't quite read, simply looking at pretty pictures makes me "Ooo and Ahh." Adults would probably rephrased it as motivation.
The Embrocation Cycling Journal currently has two sets that, as they say, "Do it for me."
Then there is this. A starting point, with motivation to have this single back have three or four War Axe WMD's around it. All ready for the weekend. Ready to Thrash.
Monday, November 28, 2011
Hitting a Reset
The holiday season is often a season of lists for the avid cyclist. I tend to be more guilty than most of this little habit. Grand plans laid out and, in the last couple of years, little of them actually achieved.
This holiday season I'm taking a different approach. Keeping it simple. Keeping it week-to-week, month-to-month. Instead of paying for race registrations that end up wasted dollars when race day finally arrivals, I'll take a chance on missing out and focused on being better prepared when I do make the starting line.
Off season config. Made for Miles.
So what's up first, how about simply getting some solid miles in, some rides with friends, restart a few 'bromances.'
In the process, I'm using a few tools to help me stay on course and be accountable to myself, if nothing else.
I like my data... to a point. Strava let me know what I want and I can ignore the details that geek out the paralysis by analysis crowd. Plus, I can tell what my friends are up to and feel a little peer racing pressure.
Yes, it's a calorie counter. But, it's a well-designed calorie counter that works for me. Ten pounds down so far. Hoping to be a light heavy weight by Jan. 1.
I also plan to post a bit more about the effort. Prepare to be bored.
Lastly, as a reference point. The Velomanti. Rule 71.
(Yes, I am willing breaking a few of the Rules in the picture above.)
Saturday, November 05, 2011
Mother Cover
For DK and Marc W
The rest of you may enjoy as well, sorry about the ads, there's no way around it.
Wye Oak covers Danzig
The rest of you may enjoy as well, sorry about the ads, there's no way around it.
Wye Oak covers Danzig
Sunday, October 30, 2011
Thursday, October 27, 2011
How to Create Propaganda
So if you count back from Nate, you'll find the fat guy in the War Axe kit in a battle for the top ten, right? I also heard that guy also took out Matt T, Belgian-style.
Signed, The War Axe Minister of Disinformation.
Monday, October 17, 2011
Thursday, October 13, 2011
Wednesday, October 12, 2011
The Goods: CX Season 2011
If you didn't make the launch party, there are a few new items on the War Axe Bicycles menu that you've likely not seen. Here's a quick look at what we've put together for our relaunch.
While a few people have commented that our new embrocation smells like cloves, we are sticking to our guns. Essence of coffee, rum and a touch of vanilla highlight this little bit of skin care love. Currently available in a mild heat to match the early CX season, we experimented until we found a slightly heavy, easy to spread blend we were happy with. With the coffee aroma seeming to grow over time, perhaps we will have to add "extra shot" to our descriptions soon.


The Parabellum T-Shirt. Si vis pacem, para bellum or If you wish for peace, prepare for war. Our friends at Screen Ink put the specs to a parabellum cartridge to good use, designing a shirt that was being ordered before the ink had even dried. Printed on American Apparel quality for the hipster in you.
||| $20.00 Available in Small thru XXL. |||



With a subtle shout to iPhone icon graphics, the WMD shirt came together quickly. American Apparel pleasantly surprised us by having a color they call "Poppy" which nicely mirrors our own "is it red or is it orange" color way. BAM!
||| $20.00 Available in Small thru XXL |||

The Fascist Killer Tee. From the Hoss Creative, featuring Sam's super calves both front and back. Great deal in the sock with a War Eagle standing out in the crowd. Also printed on American Apparel and mosh pit ready.
||| $20.00 Available in Small thru XXL |||

"The turntables might wobble but they don't fall down." This is the old school design in our t-shirt stable. Tultex apparel with the obvious shout out to RUN DMC's timeless design. What more needs to be said?
||| $20.00 Available in Small thru XL |||
Thursday, October 06, 2011
Death by Cross
If I am honest with myself about the first five days of cross season, the admission I would need to make is that 'gears' keep coming to mind. It is what it is. Whether being too spun out on a road section or enjoy a cadence of thirty due to a bad cog choice, the idea of trying a race with the ability to shift is pecking away at my head.
Case in point, Omaha CX Day One, 3's race. I was a bit nervous and very uptight as we lined up for the start. So much so in fact that I just planted myself in last position. 'Why slow other people down,' was the thought process. We start, I ease into the race, ease my way off the back and end up doing the course solo from nearly start to finish. Got lapped by the leader right before going thru on my last lap. Came away feeling like I'd worked hard but still gone through the motions more than truly laying it all out there. Disappointed with myself.
The highlight of my race was the hand up provided me by Liz and Rhino, smooth initial hand up, refreshing swing, then Rhino yelled "Throw It!" instead of simply taking it back. I obliged and waited from the spray but he pulled it down like Willie Mays. Great play, fun moment.

Kevin and Jay whizzed by while John was breaking off "Guns Are Drawn." Seriously...
Fast forward to yesterday, Day One of the Flatwater CX Series at VDR. Ride to the race, break your lungs in two, ride home. Love it. Decided to roll the "B" race, which, while only 30 minutes, was probably where I needed to be. Plopped myself upfront, when out hard, got spun out on the road, but while I had people ahead of me, I was generally bringing it back in the grass and dirt, then I would lose those any gains on the road and the yo-yo business began. Rob Taylor and I enjoyed one of those "races within a race," which was a hell of a lot more fun that riding alone for 45 minutes and I am looking forward to racing with him again next Wednesday.
I turned spectator quickly afterward and watched Kevin and Jay sprint it out for the win. Jay had passed Kevin at about the midpoint of the course. I saw the pass and remember thinking, "Ohhh, smart move," but Kevin came around him on the road. It was sweet.
No question, a great way to spend Wednesday night. Of course, if they reverse the course next week that long road section is all downhill... Hmmm.
Monday, October 03, 2011
I Think That Left a Mark
I think the War Axe launch party ended up being exactly what it was intended to be. I say I think because I was so wrapped up in it that I have no sense for the overall, the thirty foot view. I saw a lot of friends. A lot of people seemed to be enjoying themselves. Most importantly, a lot of people seem to like the little line of products we've put together.

After arriving in Lincoln later than intended from Omaha CX weekend, we found ourselves still getting set up around 6:00pm. I had hoped to be chilling with an Espresso Martini at that point, but such things happen and shortly thereafter Crescent Moon was pleasantly packed with people with conversations in every corner until around 7:30 or so where things eased back.
For me, it is an mosaic of conversations. Bikes, CX, beverages, the Huskers, 'your Mom,' etc, were all topics that come to mind and while rumors of a 'presentation' were apparently floating around, the only things we were looking to present were drinks and friendly hellos. Mission accomplished. Thanks again to those of you that stopped by. We hope you had a good time.
Think back to the last awards show you watched and those moments when a winner walks through a laundry list of thank you's that are well deserved but unknown to you. That's the moment I am in right now, not that we've won anything, but there are a lot of people who've helped us out along the way and we very much feel a debt of gratitude.
Now to build upon what we've started. It's been a fun ride so far and we're looking forward to pushing on. Thanks again everyone.
Wednesday, September 28, 2011
Let's Do Drinks
The folks at Crescent Moon have been incredibly flexible in allowing us to put a War Axe signature on the launch party. Part of that flexibility has included serving War Axe inspired drinks from a separate custom menu for the evening. In addition, they are allowing us provide free beer despite the fact that they serve beer themselves. We really couldn't ask for much more.
Here's a look at the War Axe Inspired Drinks:
Espresso Martini - Matching up nicely with our Espresso Martini Embrocation, this drink is a personal favorite. If you came to Skip's Fight Club inspired 40th birthday party, you saw him pulling shots and shaking things up on ice. Chocolate rimmed glass, espresso, vodka and Kahlua.
Tire Sealant - Save this one for dessert. Created over a Friday late lunch at the Moon, the richness of this drink makes a small serving go a very long way. Espresso and ice cream blended latte with peppermint schnapps. Clearly, not on your nutrition plan, so burn it off in the race on Sunday.
The Snob - A mocha with all the fun taken out of it. Three shots of espresso, steamed soy milk and half of the chocolate of a normal mocha. Espresso love with a hint of sweet.
Our friends at Modern Monks have also embraced the evening by providing a keg of Modern Monks Kolsch. A style native to Koln, Germany, our interpretation has a soft, clean palate that tastest slightly fruity with a touch of acidity. A freshly cooked white bread nose is noticeable.
Please come and enjoy yourselves Saturday night. Thank the people from Crescent Moon and Modern Monks. They've really embraced the event and we couldn't be more appreciative of their efforts.
Sam and Skip
Friday, September 23, 2011
War Axe Espresso Martini Embrocation
The first reaction to our embro is likely as good as it will get:
"Get down here and rub some on me!"
Did this happen? I don't embrocate and tell. Sorry...
Those of us in the business like to call this "Cool as Hell."
You know that pleasantly warm feeling you get with a good cocktail? Let your legs imbibe as well. Medium warmth, sophisticated aroma, Cross and class.
You'll find this at the War Axe Launch Party and I suspect I'll have some in the War Wagon during Omaha CX weekend.
Tuesday, September 06, 2011
Teaser Tuesday
...a prerequisite to Thirsty Thursday, you just gotta ride the hump to get there.
Specs: 420 Axle to Crown, 47mm offset
Specs: 420 Axle to Crown, 47mm offset
Friday, September 02, 2011
Here's to Two Months of Pain
I love cross. I've never made a real effort to be good at it, but I have always loved it. I won't be good this year either, but I plan to do what amounts to a full Nebraska schedule, with a bit of Jingle Cross Rock tossed in at the end. (Single Speedo Race? Not bloody likely.)
Here is a quick rundown of how that looks on paper:
October:
Saturday, the 1st. Omaha CX, Bellevue.
Sunday, the 2nd. Omaha CX, Bellevue.
Wednesday, the 5th. Flatwater Cycling Series. Lincoln. VanDorn Park.
Wednesday, the 12th. Flatwater Cycling Series. Lincoln.
Wednesday, the 19th. Flatwater Cycling Series. Lincoln (Note the Wednesday Night trend)
Saturday, the 22nd. Norfolk CX
Sunday, the 23rd. Norfolk CX
November:
Friday, the 18th. Lincoln CX
Saturday, the 19th. Lincoln CX
Sunday, the 20th, Nebraska State Championship. Lincoln.
Friday, the 25th. Jingle Cross Rock. Iowa City.
Saturday, the 26th. Jingle Cross Rock. Iowa City.
Sunday, the 27th. Jingle Cross Rock. Iowa City. Single Speedo Day
Lastly, I'll leave you with this clip that Sam showed me once. The clip has stuck with me ever since. Not only does Sven kill it with the ditch hop, but watch the riders kick it in after the 180 turn. Mad skills.
Here is a quick rundown of how that looks on paper:
October:
Saturday, the 1st. Omaha CX, Bellevue.
Sunday, the 2nd. Omaha CX, Bellevue.
Wednesday, the 5th. Flatwater Cycling Series. Lincoln. VanDorn Park.
Wednesday, the 12th. Flatwater Cycling Series. Lincoln.
Wednesday, the 19th. Flatwater Cycling Series. Lincoln (Note the Wednesday Night trend)
Saturday, the 22nd. Norfolk CX
Sunday, the 23rd. Norfolk CX
November:
Friday, the 18th. Lincoln CX
Saturday, the 19th. Lincoln CX
Sunday, the 20th, Nebraska State Championship. Lincoln.
Friday, the 25th. Jingle Cross Rock. Iowa City.
Saturday, the 26th. Jingle Cross Rock. Iowa City.
Sunday, the 27th. Jingle Cross Rock. Iowa City. Single Speedo Day
Lastly, I'll leave you with this clip that Sam showed me once. The clip has stuck with me ever since. Not only does Sven kill it with the ditch hop, but watch the riders kick it in after the 180 turn. Mad skills.
Monday, August 29, 2011
Snapping Turtles
Corey and I ran into this monster near the end of last week. While I didn't start taking video until after he'd threatened us multiple times, as you can tell, this wasn't someone to be messed with.
Shortly afterward, Corey turned into a bit of a snapping turtle himself. We made the mistake of discussing the cheating which transpired at Gravel Worlds and found ourselves keeping a 20mph for far longer than my legs care to remember.
Friday, August 26, 2011
War Axe Launch Party
Launch Party or ReLaunch Party... heck, simply Party works too. Here's the details. Come hangout a while.
Date: Saturday, October 1, 2011
Time: 6:00pm - 10:00pm
Location: Crescent Moon Coffee
Address: 140 North 8th St #10
Lower Level
Lincoln, NE
Friends of yours will be there. Each of our bikes will be there to check out. Our softgoods will be on-hand. Beverages of all shapes and sizes.
Consider this your invitation.
Thursday, August 25, 2011
The Fascist Killer T-Shirt
Simply said, working with Chad Hawthorne makes doing things like this a pleasure. He kills it.

Full Frontal

Front Lettering Detail
Rear Lettering Detail

Sock Detail
And for the shameless plug... This bad boy is now available in the War Axe Online Store.

Oh Yeah... As Hoss pointed out, if you fold it just right, Sam's guns appear. That's worth it's weight in gold.
Wednesday, August 24, 2011
The Frederick Krull House: A Perfect Checkpoint
I was sitting by a pool in Miami when Corey first mentioned the Krull House to me. We were texting back and forth about remained incomplete for Gravel Worlds and how we might be able to help with some of that. I was still debating racing, as opposed to 'working,' when Corey sent me the following link: The Fredrick Krull House.

Matt Steinhausen providing an oral history of the Krull House.
Last Tuesday, I decided to ride out to the house to see what I was dealing with. The link left me intrigued and Corey obviously thought it was cool, so I looking forward to seeing the place in person.
After dealing with some questionable directions from Corey, I finally found the turn and checked the place out. I had been trying to think of ways to make the checkpoint memorable, but it was obvious standing in front of the house that it would be carrying the day.
On race day, we were fortunate enough to have Matt stop by and tell us about the house. It is certainly the man's passion and he clearly enjoyed sharing it with all of us.
If you didn't get a chance to really check the place out, make it a point to ride out to SW 2nd and take the place out. During a race we can all be too concerned with getting in and out of a checkpoint quickly or too worked to really take everything in. It's worth a (re)visit when you've got a bit of time to relax.
And if Matt happens to be there, tell him 'thanks.' He's already offered to let use the place again next year. Seems the least we can do.
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